RESUMÉ & EDUCATION
MUSIC ExpERIENCE
Eighteentwentysix – June 2017 - MARCH 2020
• Executed music-focused events as a Tour Manager & Production Coordinator across the globe.
• Comfortable handling a workload of multiple, concurrent projects.
• Played an integral role in the success of events for crowds as large as 80,000 on 5 continents.
• Point of contact for artist, artist management & label representatives.
• In charge of translating artist/client vision into tangible results by setting expectations & collaborating with production/vendor teams.
• Created & administered budgets of $100k - $500k on average per project.
• Strategically managed project timelines that accounted for all aspects of an event: conceptualization, fabrication, timing of deliveries, site build, public opening, artist performance & breakdown.
• Preempted show-stopping situations through detailed daily engagement with 80+ touring staff to ensure success in ever-changing environments.
• Regularly lead cross-team meetings between creatives, clientele & production teams in various time zones.
• Developed event site layouts & design for various private Nike Jordan brand events.
• Oversaw site build in the LA Live complex for a private Snapchat event involving over 20 unique vendor teams, 5 artists & 3 stages.
• Acted as site design lead & key point of contact for 600 personnel involved in a performance at the 2019 BRIT Awards.
• Hired & oversaw successful execution of work by external vendors.
• Organized travel itineraries (ground/air/hotel) for upwards of 80 persons with unique needs.
• International & domestic travel for work approximately 250 days a year.
• Have worked in 30 countries across the globe.
• Oversee all international immigration needs, including foreign & domestic VISAs.
• Sourcing crew and equipment as needed for all aspects of the production, from personnel to audio backline and lighting/video needs.
FREELANCE TOUR Manager & Coordinator – May 2012 - June 2017
• Tour Manager & Production Assistant on mid-level tours in venues with capacities up to 10,000.
• Sole manager overseeing teams of 20-30 personnel.
• Schedule oversight across 7+ unique teams to ensure successful, on-time performances daily.
• Key point of contact for all technical needs: audio, video, lighting, special FX, stage specs, etc.
• Settling costs & payments due to artists for each performance.
• Oversaw site design & management of VIP areas onsite at Riot Fest Denver from 2013 - 2015, managing a team of five.
• Management of merchandise sales grossing an average of $20,000 - $250,000 per night.
• Worked on the Vans Warped Tour during the summers of 2012 & 2014.
• Job titles held: Merchandise Manager, VIP Manager, Production Assistant, Tour Coordinator, Assistant Tour Manager, Tour Manager/Production Manager.
Music Editor, Ultra5280 — September 2011 - October 2016
• Internal coordination, event direction & scheduling assignments for a team of 10.
• Scheduled, prioritized, reviewed & published coverage in a timely manner to pull traffic.
• Worked directly with publicists and artist teams to plan effective coverage.
• Wrote long form reviews, press releases, and other miscellaneous copy.
• Photographed & edited photos to be published on our site & shared with PR teams.
• Grew our annual Halloween event from a small house party to a paid, sponsored event with over 1000 attendees.
I have worked with Artists like Calvin Harris, Glass Animals, thirty Seconds to Mars, drake, Ramin Djawadi, Big Sean, Sam Smith, Iggy Pop, Blink-182, Twenty One Pilots, Bassnectar, THe Avett Brothers, travis Scott and more.
MARKETING EXPERIENCE
Experiential Brand Marketing – September 2014 - April 2017
• Freelanced as a Market Lead & Event Manager for agencies like Elite Marketing Group & The Marketing Arm.
• Brands represented: WhiteWave/Danone, Range Rover/Jaguar, Jeep, Dang! Chips, Coca-Cola, Nintendo, and more.
• Direct report to agency account manager & onsite client representative.
• Managed scheduling & event direction for up to 40 staff per event.
• Site Manager overseeing 6 unique brand footprints & over 30 staff at ExpoWest - the world’s largest health product trade show which attracts up to 85,000 attendees.
• Overhauled the “Bravado x Universal” activation at SXSW to ensure meaningful consumer engagement while effectively managing crowds.
• Ordering, inventorying & building various collateral and promotional materials in advance of campaign kickoff.
Social Media Account Management – March 2015 - January 2017
• Go-to social media contractor at Wide Foc.us and Large Media.
• Handled various copywriting projects for up to 5 projects at a time, all requiring diverse voices.
• Community Manager on all major social media platforms including Twitter, Instagram & Facebook.
• Focus on grammar, spelling, timing of posts & use of hashtags.
• Mindful curation of content in line with community trends & targeted ads to support in-person events.
• Used consumer experiences to create a meaningful narrative that matched a brand’s overall marketing goals.
• Reviewed & prepared reports based on a variety of social analytics.
• Developed and implemented new strategies based on analytics to grow client communities.
• Experience with Sprout Social, Hootsuite, the Google Suite, and Facebook Analytics, along with a slew of web hosting platforms.
PRESS COORDINATOR, THE MAGIC MUSIC DOCUMENTARY
OctobeR - NOVEMBER 2015
• Developed, organized and executed a marketing strategy for a documentary’s live event.
• Wrote press releases, web advertisements and assorted copy.
• Produced various graphics for websites, print media, posters, and t-shrits.
• Coordinated strategic, timely outreach to print, web, television, and radio networks to arrange coverage & convert into ticket sales.
• Executed guerrilla marketing tactics in the community to increase event awareness.
• Handled press, VIP and guest list coordination day of the event.
• Used strategic paid advertising to raise awareness & convert web traffic to ticket sales.
Retail Specialist, Apple Inc. – September 2010 - June 2014
• Facilitated meaningful engagements with customers to determine product solutions that best fit their needs.
• Provided hands-on demonstrations of software & hardware to groups as a member of the Workshop team.
• Certified to facilitate technical support appointments at the Genius Bar, servicing Mac & iOS products.
• Skilled in customer relationship management, managing expectations & de-escalating high-stress situations.
• Frequent training to best understand market trends & customer expectations.
• Work in fast-paced, ever-changing environment that demands a sharp, tech-savvy mind.
• One of the leaders of the store's Visual Merchandising team.
I have represented brands like Nintendo, Snapchat, WhiteWave Foods, Coca-Cola, Nike/Jordan, Otterbox, Range Rover/Jaguar, Sony, Jeep, DICKS SPORTING GOODS & more.
EDUCATION
University of Colorado Denver – BACHELOR OF SCIENCES
Class of 2014
Maddie is a proud graduate of the University of Colorado Denver with a degree in Music Business from the Music & Entertainment Industry Studies Program where she now guest lectures, mentors, and assists with music-related student activities on campus.
a formal resumé including background, skills, and referrals can be requested through this website's contact form.